About Blue Edge
The art of winning
Twenty years inside the most complex bids in engineering, construction, rail and infrastructure. One company, expert services and the platform that puts everything we know to work for your team. There is a reason our clients keep coming back to us.
2002
Founded by Andy Warren to change how the industry approaches tenders
£100bn
of contracts won by clients over more than 500 tenders
20
specialists: bid leads, writers, designers, researchers, coaches
2
parts of one company: expert bid services and the platform
One company, two parts. The people who have run complex bids for twenty years, and the platform that puts what they know to work inside your own team. Most clients use both; either stands on its own.
Who we work with
Thirty-nine of the organisations whose bids we have worked on, across construction, rail, infrastructure and energy.
01 How we show up
In high-stakes situations the way a team works matters as much as what they know.
Three behaviours govern how we work; with clients, with each other, and on every bid. We chose behaviours over values deliberately. Values are easy to list. Behaviours are what you actually do.
01
United
We focus on the shared goal.
This means we stay flexible in our thinking, find energy in each other, and lift each other up.
02
Curious
We stay genuinely interested.
We’re driven to do work that matters. This means we pose big questions, challenge assumptions, and keep asking “what if…?”
03
Empathetic
We work hard to understand others.
This means we find solutions that work for everyone; our colleagues, our clients, and their audience.
02 Our Story
Founded to go further
Blue Edge was set up in 2002 by Andy Warren with one ambition: change how the industry approaches tenders.
For over two decades, we’ve treated every submission as a communications project in its own right: a campaign, planned and written with the care the stakes deserve. Over that time, we’ve helped clients win over £100bn in contracts across 500+ tenders in engineering, construction, rail and infrastructure. That belief hasn’t changed. What’s changed is our capability.
We’ve built a team of specialists that most clients don’t carry in-house: bid writers, designers, strategists, researchers. Journalists, behavioural coaches, sector experts, people who’ve spent careers understanding how complex decisions get made. A distributed team, chosen for the work rather than the postcode, with one focus: helping clients win the bids that matter most.
The AI bidding market has split into two philosophies. Most tools are built to write the answer. We built ours to do the groundwork, so your team can focus on the part only a human can do: saying what is different about your offer, on this bid, for this client. The distinction compounds over time. Teams that use Blue Edge finish a bid feeling sharper. That’s what we built it for.
We like the work, and we do not take lightly the clients who trust us with their most important submissions. The market for this work isn’t shrinking, it’s getting harder, and considerably more valuable. That suits us.
Who you go to when you have to win.
Not the cheapest.
03 The people who make it work
Complex bids require a particular kind of team.
Andy
CEO
Amardeep
People & Strategy Director
Laurence
Studio Lead
Fran
Bid Writer
Matt
Bid Lead
Paul S
Bid Writer
Frank
Bid Lead
Elvira
Project Lead
George
Creative Designer
Curtis
Bid Writer
Phil
Finance Lead
Ro
Bid Lead
Mike
Bid Writer
Paul E
Bid Lead
Lorna
Bid Writer
Radovan
Bid Writer
Jason
Bid Designer
Steven
Bid Writer
Will
Copywriter
04 Join us
Serious work on complex problems.
We’re always interested in hearing from people who want to do serious work on complex problems and who care about how they do it, not just what they deliver.
If that sounds like you, write to us. Tell us what you have worked on and what you want to work on next.
05
We enjoy talking to prospective clients.
Most engagements start with a phone call. If you’ve got a bid that you would like to discuss, be it a JV, solo or consortia, please book a call.